InceptionU
A Lesson In Locating Your All-Star Lawyer
7 min
Apr 18, 2021

About
InceptionU is a private education organization that is focused on building learning solutions to address the skills gaps in our rapidly changing digital economy. InceptionU was founded by a collection of entrepreneurs that have each started their own businesses. Margo Purcell, one of the Co-Founders of InceptionU, describes why their team was motivated to launch the company:
“Our team captured the perspectives we each had regarding the major challenges facing employees today and the competencies they’d have to develop to navigate an uncertain future. We wanted to immerse people in a learning experience where technical and essential skills are completely integrated with a supportive and challenging learning environment.”
A Lesson In Law

Finding Pauline excited us because it meant that our company was moving forward with the initiatives of our new for-profit corporation.
— Margo Purcell, CEO & Co-Founder of InceptionU
The Challenge
While InceptionU was founded as a non-profit educational organization for individual learners, Margo and the team decided to develop a new for-profit corporation in response to an increased demand for corporate offerings of their services. They were excited to expand their company’s vision by creating more opportunities for people and companies to become future-fit.
This decision introduced a wide array of new legal regulations the InceptionU team would have to navigate, which led them to pursue legal assistance. While the InceptionU team was looking for high-quality legal advice and service, they had other priorities as well.

It was important for us to not just obtain a ‘lawyer’ but to find someone who aligned with our unique company culture and business philosophy that we could develop a long-term professional relationship with.
— Margo Purcell, CEO & Co-Founder of InceptionU
Unsure where to start, the team was referred to a corporate law firm that had experience working in the non-profit sector. However, after interviewing one of the lawyers, Margo and the team realized that this particular firm was not quite the right fit for InceptionU. It can be difficult for entrepreneurs to find a traditional law firm that aligns with their personal and professional values. See why Goodlawyer might be a better alternative for you here.
The Solution
The InceptionU team began to explore other options where they could find the ideal lawyer for their company moving forward. Margo discovered Goodlawyer when she attended Demo Day for 321 Growth Academy and saw Goodlawyer’s CEO, Brett Colvin, present. She was impressed with the platform and excited by their business philosophy.
As a long-time entrepreneur, Margo had experienced first-hand the challenges of being a small business owner having to decide whether or not she could afford to engage in legal services, which legal services were required, and when they would be required.
She saw Goodlawyer as the perfect legal solution for entrepreneurs, especially in the early stages of business development. As our platform is populated with vetted and diverse lawyers that have expertise in a wide variety of practice areas, the InceptionU team decided to continue their search at Goodlawyer.
To initiate the process, Margo booked a free appointment with Taylor Smith, one of our Legal Concierge™ staff. Our Legal Concierge™ team can help direct you to appropriate lawyers based on your location and specific legal needs. You can also refer to the Legal Concierge™ staff for technical support about the Goodlawyer platform, getting resources like product sheets and upcoming events, and more.
Taylor referred multiple Good Lawyers on our platform to the InceptionU team that would be suitable for them to meet and they scheduled two interviews with lawyers based on their legal expertise in the non-profit sector. After this process was completed, Margo and the team were ecstatic to have found Pauline.

In the end, we chose Goodlawyer because of how much we liked Pauline. She was curious about our company and our purpose and spent the time getting to know us. She has been fantastic to work with as she guides us through the legal process.
— Margo Purcell, CEO & Co-Founder of InceptionU
The Result
With Goodlawyer’s unique platform design and support from Pauline, the InceptionU team has been able to establish the necessary legal requirements while also saving precious company and team member time.
“Goodlawyer helped us save time because of the way the platform is set up. I could chat with Pauline within the platform and exchange any documents. When I needed to meet with her, I used the platform to easily check her calendar and book a meeting. Pauline also answers all of our questions in a timely manner, and I have never felt as though I am inconveniencing her with my long list of legal questions.”
This has helped ensure that their new for-profit corporation could be built upon a strong legal foundation.

I would encourage anyone thinking about using Goodlawyer to give it a try. The booking process is transparent and a refreshing approach from your traditional legal experience.
— Margo Purcell, CEO & Co-Founder of InceptionU
The Good Lawyers

I feel confident working with Goodlawyer because Pauline fits our company culture perfectly! Pauline is knowledgeable yet approachable, and her guidance on what we needed for our business was very clear.
— Margo Purcell, CEO & Co-Founder of InceptionU

Pauline Chan
Pauline has over a decade of legal experience helping businesses of all sizes. She specializes in a variety of industries including e-commerce, manufacturing, finance, construction, energy, and health and wellness.