Proaxion Case Study
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Starting Strong (Without the Stress)

“Goodlawyer provided some solid guidance and helped me navigate the legal process. Knowing that I’ve got a team of all-star lawyers behind me is so good. It’s really decreased my stress levels.”

— Phil Godin, Owner of Proaxion Calgary

About Proaxion

Proaxion is an electro-static hygiene and sanitary-services company based in Quebec. Their high-tech methods provide protection that can last up to 12 months.

Driven by the explosion of demand created by the COVID-19 pandemic, Phil Godin moved from Quebec to Alberta to lead their western expansion. Throughout the pandemic, the company has grown and now operates in more than a dozen cities across Canada, from Montreal to Whistler.

The Challenge

Phil chose not only to make the leap from the corporate world into entrepreneurship, but to move from Quebec to Alberta at the same time.

Naturally, he had a lot of questions. “How should I set up my company? Should I incorporate or not? I was looking for legal advice regarding the direction of the company, about the contracts and agreements I would need to sign.”

Phil compared several online DIY options for legal work, but ultimately felt that he couldn’t trust the quality because they didn’t answer any of his questions. He just had to trust that he was making the right legal moves. “I looked at online platforms for incorporating. Some of them appeared a little cheaper, maybe. But I still had some questions and couldn’t find the answers online.” 

Phil recognized the importance of getting an experienced professional to help him with his legal work and set Proaxion up for success, so he turned to his friends at Goodlawyer.

I looked at online platforms for incorporating. Some of them appeared a little cheaper, maybe. But I still had some questions and couldn’t find the answers...

Phil Godin, Owner of Proaxion Calgary

The Solution

Phil had previously come across some of Goodlawyer’s free resources. “I had attended some legal webinars in the past and I was aware of Goodlawyer. When I started my own business, I had a call with Taylor, a Legal Concierge and the Director of Customer Experience at Goodlawyer. He walked me through the process and explained how it all works.

It was clear to Phil that the situation was unique and that there were more questions to answer than simply whether or not to incorporate, so he decided to try a month of Goodlawyer Pro, which offers unlimited legal Advice Sessions.

Armed with a new Pro subscription, Phil was able to get answers to questions about different legal aspects of his business from multiple specialized lawyers in Toronto.

“I worked with Lisa and Alex and both were so helpful and so available! They helped me incorporate and now they review any major contracts before I sign... Knowing that I’ve got a team of all-star lawyers behind me is so good. It’s really decreased my stress levels.”

The Results

In the end, Phil launched his new corporation and started a Proaxion franchise in Alberta. “Goodlawyer provided some solid guidance and helped me navigate through the legal process. We saved some money and stayed within our budget.” 

But what made the experience truly special for Phil wasn’t the technology, it was the people. “I love the community and the customer support. Everyone at Goodlawyer is very responsive and a treat to deal with!”

Enjoying the platform and team of lawyers in his pocket, Phil has now upgraded to an Annual Pro subscription. “If you’re not using Goodlawyer Pro, you’re missing out and probably paying way too much!”

The Good Lawyers

Phil has worked with multiple lawyers on the platform, but his two most trusted legal advisors are Lisa and Alex.

Lisa (pictured left) is a Bay Street corporate lawyer with expertise in Retail & Hospitality, Creative, Bars, Restarurants & Food, Trades & Services, and Engineering & Construction.

Alex (pictured right) specializes in corporate structure, intellectual property, and compliance with privacy and anti-spam regulations across a wide array of industries like health and wellness, food and beverage, virtual reality, artificial intelligence, pet care, and all kinds of tech.

I worked with Lisa and Alex and both were so helpful and so available! They helped me incorporate and now they review any major contracts before I sign them.

Phil Godin, Owner of Proaxion Calgary

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