Hootsuite
Hootsuite’s legal team needed in-house-minded lawyers who could keep pace with a fast-moving global sales and product motion: more capacity, less friction, and counsel focused on what actually moves the company forward.
Hootsuite is a leading social media management platform that helps organizations publish, engage, and analyze across channels from one dashboard. Founded in Vancouver in 2008, it is trusted by millions of users worldwide.
At Hootsuite, legal sits close to the business. When product, sales, and ops accelerate (including a global sales motion), the legal team needs senior capacity that already understands in-house work, not another slow search or a firm that needs weeks of context.
Goodlawyer plugged in lawyers who think like in-house counsel: scoped engagements, clear ownership, and people who help the team ship instead of adding process for its own sake.
As utilization rose, capacity could be increased without restarting procurement, so legal stayed integrated with the business instead of becoming the bottleneck when demand spiked.
Goodlawyer truly understands in-house legal. Their lawyers help our legal team move faster, do more with less, and focus on what really matters: moving our business forward.
Hootsuite’s legal team gained flexible capacity matched to the speed of the business, so counsel could stay focused on the work that actually moves the company forward, quarter after quarter.
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