Our Story

Goodlawyer was founded in 2019 after CEO Brett Colvin walked away from Canada’s largest law firm, determined to fix a system failing both lawyers and the companies they serve. With co-founders Parker Smith and Tom Alvarez, he set out to create the most desirable way to practice law.

Today, Goodlawyer empowers seasoned in-house lawyers to work on their own terms — fractional or full-time — while providing businesses with scalable, flexible access to world-class legal expertise. Born from conviction and lived experience, we are reimagining what legal work should look like in the modern era.

The Goodlawyer logo is available in five colours. Use black, green, or blue on light backgrounds, and white on dark backgrounds. You can use the full color logo on both black and white. Do not use any other colour for the wordmark.

The Goodlawyer wordmark is available in three colours. Use black and green on light backgrounds, and white on dark backgrounds. Do not use any other colour for the wordmark.

The Goodlawyer uses two main colors, green and blue. Along with our main colors we use a deep blue and off white as background colors.

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